Strategies to Adapt to an Ever-Changing Life Science Social Media, Digital Marketing and Event Landscape

Several factors have led to difficulties for life science marketers to plan their strategies and tactics for 2025. Social media applications have shown incredible unpredictability in the past few years, with platforms changing, becoming unpopular or even having threats to their viability. Digital and content marketing have been disrupted by Artificial Intelligence technologies, which present both opportunities and challenges.

Life scientists, who tend to be introverted, are still not attending events at pre-pandemic levels. Biotech Networks and UP THERE, EVERYWHERE ran a survey of life scientists and marketers near the end of 2024, asking questions aimed at helping businesses develop successful demand and lead generation strategies for 2025. Survey results, as well as ways to proactively plan for any further online and event uncertainty in the life science industry, will be presented.