How to Craft Bold Narratives that Move Markets

In the life sciences industry, outcomes drive decisions—whether it’s accelerating discoveries, improving patient care, or streamlining processes. To engage today’s decision-makers, whose challenges range from tight budgets to reducing risks in drug development, your messaging must do more than highlight features or technical advantages. It needs to resonate emotionally and rationally, showing how your solution solves their biggest problems and delivers tangible results.

This webinar will explore how to craft powerful narratives that connect deeply with your audience, command attention, and inspire action. You’ll learn:

• What a corporate narrative really is (and isn’t) and why it’s crucial to positioning your company as the authority shaping your industry’s future.
• How to use value-based messaging to shift the conversation from “What makes us unique?” to “How can we help you succeed?”.
• When to deploy differentiation messaging to highlight what sets your solution apart, especially in early market segments.
• The synergy of value and differentiation messaging and how to apply each to meet your audience’s needs across the customer journey.

We’ll also break down frameworks like the Chasm Model Positioning Template and the Value-Based Messaging Template, demonstrating how to balance these approaches to craft messaging frameworks that spur movements that matter. Join Jenn Perkins, Founder & CEO of Crevi, for an engaging session designed to give you the tools and insights needed to shape a narrative that defines your market, connects with your audience, and drives results.