A follow on from our very successful webinar on dashboarding:
Looking for top tips on how to build a marketing dashboard that gives you both insights that can inform your marketing activities and provide evidence of marketing success? If so, attend this fireside chat with Laura Browne (Covalent Bonds) and Andy Bertera (SAMPS and New England Biolabs) on January 26th.
Laura will provide practical tips and tricks gained from her many years of experience working on data-driven marketing and measurement programs with leading instrumentation and service companies. These will be interspersed with questions from the audience and context and conversation with Andy, including his experience of developing his own in-house dashboards at NEB.
CEO, Covalent Bonds
Laura is a co-founder of Covalent Bonds and serves as CEO (Chief Effectiveness Officer). She started Covalent Bonds in 2017 to help scientists answer the question “is my marketing working”? The company has grown into the data-driven marketing and measurement company for the scientific industry, employing a team of data scientists and scientific marketers. Laura has nearly 20 years’ experience in life science and healthcare marketing.
Executive Director of Marketing & Sales
Andy joined New England Biolabs in 2009, having previously worked in a variety of R&D, marketing and senior management positions at Amersham, GE and Promega. In his role at NEB, Andy is responsible for the development and implementation of the company’s marketing strategies and tactics across its entire product portfolio, as well as overseeing its US Sales and Customer Service operations. Andy is also a Board member of SAMPS.