Lead generation native to conventional B2B marketing revolves around capturing as many leads as possible. Quantity over quality. In contrast, account-based marketing (ABM), according to Gartner, entails using a variety of techniques to “target and engage identified accounts and individuals across all stages of the buying process.” With its laser-like focus and personalized approach to engagement, ABM is a natural fit for the life science industry where increasingly complex customer journeys require cultivating relationships with stakeholders representing diverse business functions. This webinar will focus on ABM from a life science lens, highlighted by best practices, advice for anyone looking to get started and anecdotes from individuals who have implemented ABM. Panelists will include (insert speakers). Sign up today!
Time: TBD