The new SAMPS Seminar Series brings together SAMPS directors, members and special guests to discuss some of the hottest topics in the industry. From selling in the era of COVID-19 to extracting latent value from your CRM, we’ll cover the areas most critical to doing business today.
Lead generation native to conventional B2B marketing revolves around capturing as many leads as possible. Quantity over quality. In contrast, account-based marketing (ABM), according to Gartner, entails using a variety of techniques to “target and engage identified accounts and individuals across all stages of the buying process.” With its laser-like focus and personalized approach to engagement, ABM is a natural fit for the life science industry where increasingly complex customer journeys require cultivating relationships with stakeholders representing diverse business functions. This webinar will focus on ABM from a life science lens, highlighted by best practices, advice for anyone looking to get started and anecdotes from individuals who have implemented ABM. Panelists will include (insert speakers). Sign up today!
Time: TBD
The State of Scientific Marketing
Building the Best Marketing Dashboards Ever
Google Ads & Google Analytics 101
How can you get maximum value and utility out of your CRM by maximizing adoption?
Making Your Customer Data Sing: The Potential of AI
GDPR & CCPA: Your Compliance Questions Answered
Your CRM Is a Goldmine. Are You Using It Correctly?
How to Leverage Interactivity to Maximize Audience Attendance and Engagement
Breaking Through the Noise with Engaging & Relevant Content
How Has COVID-19 Changed the Way You Do Business?
Selling in the Age of COVID-19
Recruiting, Hiring & Onboarding in the Age of COVID-19
COVID-19: From Chaos to Cure
