Posts by: samps
June 6, 2023
SAMPS featured on Life Science Marketing Radio
Chris Connor kindly took the time to speak to Laura Haldane and Paul Avery to chat about AI and the upcoming SAMPS meeting on AI[…]
March 16, 2023
Life Sciences Trends To Follow In 2023
This post was originally written by Jill Roughan at Sciencia Consulting 2023 is just around the corner, and everyone is curious to find out which[…]
November 24, 2019
12 Takeaways from the 2019 SAMPS U.S. Annual Meeting
The two-day conference, sponsored by Bioz, Media Matrix, Razor Profiles and STELLAR Meetings, featured a rich array of speakers, topics, workshops and ideas. Here are 12 things attendees – who hailed from both sides of the Atlantic – walked away with.
May 20, 2019
ACP-LS changes its name to SAMPS, Sales And Marketing Professionals in Science
ANN ARBOR, MICHIGAN, USA – May 20, 2019 – The Association of Commercial Professionals – Life Sciences (ACP-LS) today announced that it has changed its[…]
January 30, 2019
SAMPS adds Joanne Dimitrakopoulos , VP of global marketing at Agendia and Stephen Archer founding partner at Spring Partnerships to the Board of Directors
ANN ARBOR, MICHIGAN, USA – January 30, 2019 – Sales And Marketing Professionals in Science (SAMPS) announces the addition of Joanne Dimitrakopoulos, Vice President of[…]
July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for[…]
April 10, 2018
Behind the Scenes: SAMPS Conference Planning
The program team has put together an amazing agenda for the annual SAMPS conference which will be held October 24-26, 2018 in South San Francisco.[…]
April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in 5 of the top 10 strategic predictions for 2018 and beyond.1 Even though AI[…]
March 28, 2018
How to Develop a Data-Driven Digital Strategy
Do you hate gathering metrics? Do use you use the data you compile? In many organizations, gathering data to measure the impact of marketing activity[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what[…]