Posts Tagged: Featured
July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for[…]
April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in 5 of the top 10 strategic predictions for 2018 and beyond.1 Even though AI[…]
March 28, 2018
How to Develop a Data-Driven Digital Strategy
Do you hate gathering metrics? Do use you use the data you compile? In many organizations, gathering data to measure the impact of marketing activity[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what[…]