June 13, 2023 / Glasgow, UK

Using AI for Scientific Sales and Marketing

SAMPS Europe 2023

Join us to learn about the latest AI trends in Scientific Sales and Marketing!

We can't believe it's been since Gothenburg 2019 that we all got together. Since then things have changed a lot, not to mention the upsurge in activity around AI. During this year's event we will be exploring AI and whether it's useful for us sales and marketing professionals in Science. ChatGPT, BioGPT, MidJourney, are these tools useful in our field or is it hard to beat good old fashioned Human interaction?

SAMPS Europe 2023

Why Should You Attend?

AI won't take your job, but someone using AI might. We all need to keep on top of these latest trends and how we can incorporate it into our work to keep us, and our companies, in the game.

Adam Smartschan

Chief Strategy Officer, Altitude Marketing

This is a unique opportunity to hear about AI in the context of our own industry. Learning the techniques from people who understand the quirks and differences of selling to scientists.

Andy Bertera

Executive Director Sales and Marketing, New England Biolabs

This isn't a "sit and listen" conference. It's a discussion with tangible learnings on each of the sessions. At the end of the day everyone will understand how AI can fit in with their business and how to get started.

Laura Haldane

Co-Founder of SciLeads

SAMPS Europe 2023

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Conference Sponsors

SAMPS Europe 2023

Speaker Previews

SAMPS Europe 2023

Program

Day 1 - Drinks Reception and Networking

Monday June 12th

5:30 pm

Drinks, Finger Food and Networking

Abstract

Day 2 - Conference

Tuesday June 13th

9:00 am

Welcome

The Studio - Glasgow

Abstract

9:15 am

Introduction to AI, Chat GPT & MidJourney

How to get started and what they are capable of

Abstract

10:30 am

Coffee and Networking Break

Abstract

11:00 am

Maximising Social Media for Scientific Sales and Marketing

Examples of Life Science companies doing it well using AI, and actionable suggestions on how you can improve yours

Abstract

12:30 pm

Lunch and Networking

Abstract

2:00 pm

Ask the Customer Anything

Ask our panel of Scientists how they'd like to be sold and marketed to

Abstract

3:00 pm

Refreshments and Networking Break

Abstract

3:15 pm

Artificial Intelligence Debate

Hear about real world examples of people already using AI to market to Scientists

Abstract

4:00 pm

Closing

Abstract

Day 1 - Drinks Reception and Networking

Monday June 12th

5:30 pm

Drinks, Finger Food and Networking

Day 2 - Conference

Tuesday June 13th

9:00 am

Welcome

The Studio - Glasgow

10:30 am

Coffee and Networking Break

11:00 am

Maximising Social Media for Scientific Sales and Marketing

Examples of Life Science companies doing it well using AI, and actionable suggestions on how you can improve yours

12:30 pm

Lunch and Networking

2:00 pm

Ask the Customer Anything

Ask our panel of Scientists how they'd like to be sold and marketed to

3:00 pm

Refreshments and Networking Break

3:15 pm

Artificial Intelligence Debate

Hear about real world examples of people already using AI to market to Scientists

4:00 pm

Closing

9:15 am

Introduction to AI, Chat GPT & MidJourney

How to get started and what they are capable of

SAMPS Europe 2023

Speakers & Panelists

Paul Avery

CEO at BioStrata, Life Science Marketing and Communications

Andy Bertera

Executive Director Sales and Marketing at New England Biolabs

Viktoria Enkmann

BioPharma Specialist for Mass Spec and Drug Discovery

Ed Roberts

Junior Group Leader at CRUK Beatson Institute

Laura Haldane

Co-founder and VP Sales and Marketing at SciLeads

Marina Hop

Strategic Marketing Consultant for Bioscience companies

Eric Pichon, PhD

VP Data & AI, CompareNetworks

Dan Croucher

Senior Marketing Manager at Vector Builder

James Mcintosh

Sales Development Specialist at BioReliance

Adam McNaught-Davis

Creative and Art Direction at UP THERE, EVERYWHERE

Nick Oswald

Founder at Bitesize Bio

SAMPS Europe 2023

Event Venue

Venue

The Studio - Glasgow

The 2023 SAMPS Conference is being held at The Studio in Glasgow (67 Hope St. G2 6AE). The event follows directly after ESHG 2023, which is being held nearby. Directions for getting to the venue are below.

Driving Directions

The Studio - Glasgow

Driving Directions

The conference is a unique opportunity to learn about AI in our industry, along with networking with your Sales and Marketing peers in Life Science and Applied Sciences. Beyond AI, we'll talk about using LinkedIn to Market and Sell to scientists, as well as speaking to scientists directly on what they want.

SAMPS Europe 2023

Come Join Us

Please click below to register for this event
and let us know you're coming.

SAMPS Europe 2023

Registration

SAMPS Europe 2023

Startup Ticket

For companies with <10 employees.

What's included:

295

Get tickets

SAMPS Europe 2023

General Admission

For sales and marketing professionals working in companies with >10 employees

What's included:

395

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SAMPS Europe 2023

Sponsor Ticket

For vendors such as Marketing Agencies and Life Science Consultants. Numbers are limited.

What's included:

695

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Get in Touch With Us

Got questions or ideas, or just want to be a part of the action? Reach out to us. We'll be happy to hear from you.