Posts by: Laura Haldane
April 18, 2023
Outsmart the Downturn: 10 Life Science Marketing Tips to Help You Get the Most from Your Marketing Budget
Given the economic challenges facing most sectors at the moment, it is perhaps not surprising that life science companies are under increasing pressure to deliver[...]
April 6, 2023
SEO for Scientific Marketing in 2023
Every year Laura Haldane catches up with Danny Layzell from AzoNetwork to discuss the takeawys of that year’s State of the Marketing survey. We’ll summarise[…]
February 23, 2023
Chat GPT, Midjourney and other AI’s for Scientific Marketing
Yesterday, I (Laura Haldane) had a great chat with Adam Smartschan and David Nathan on using ChatGPT and other AI tools for selling to scientists.[…]
October 11, 2022
Meet the Judges – SAMPS Awards 2022
After the great success of our inaugural awards last year, the 2022 SAMPS Awards will once again celebrate the biggest names and companies in the[...]
March 9, 2022
How to Find and Manage Scientific Distributors
A question we're often asked is how to find distributors. So we've asked Judith Kee, Partnerships Manager at SciLeads, to answer some of the most[...]
February 9, 2022
Eight Tips for Building Marketing Dashboards
This blog post recounts highlights from the September 8, 2021 webinar entitled “Building the Best Marketing Dashboards”. The webinar was moderated by Laura Browne, Chief[…]
December 7, 2021
SAMPS AWARDS WINNERS 2021
The 2021 SAMPS Awards ceremony took place on Wednesday 1st December, when we gathered together virtually to watch as the winners were announced. This year[…]