Problem solvers solve problems, right?
Solving problems is what they accomplish. What they really do is help people see and sort through possible explanations for their issues.
Your customers are well educated and most likely scored higher on standardized tests than I did (then again, so did much of the country), so why can’t they solve their own problems?
They could, but fortunately for you, they ask for your help.
Be it the manic pace and cut-throat competition of 21st-century research, the expectation of instant gratification created by streaming music and same-day delivery, lack of confidence, or a combination therein, the highly intelligent populace we serve often forgets to apply the deductive skills they use everyday in the lab.
But pure logic alone isn’t enough to satisfy an unhappy customer. It might even anger them.