Five out of nine respondents said that their company has at least one app that supported sales or marketing.

Most (7 of 9) can envision an app that would help with marketing or sales. One respondent wasn’t sure. Interestingly, 5 of 9 respondents believe that scientists will see these apps as impractical or of no benefit.

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Given these preliminary data, is it possible to create smartphone apps that scientists can use in the lab? And can their usefulness for companies extend beyond marketing and sales, for example, into product development?

I interviewed staff at numerous commerical life science products and services companies and discovered the breadth of applications for both product and service companies in our industry. The results provide a glimpse of what the future of smartphone apps in the lab might look like.

It turns out that there are at least 8 ways that smartphone apps are used for marketing or sales in the life sciences, which has given rise to companies such as FatStax and Grand Interactive.

Given the migration to mobile, the value of apps to all parties in the sales process is only going to grow.