The study will explore the impact of several areas on the purchasing decision, including:
- The most popular channels to learn about new products and services
- Collaborations with other groups
- The evolving role of publications
- The products and technologies considered for purchase
- The evolving nature of the purchasing process
- Budgets for laboratory equipment and supplies
- Trends and changes in how to learn bout new products
The study will also compare differences in purchasing habits and strategies among various work sectors, location, and job function and evaluate how different cohorts approach the purchasing process. The overall objective is to help suppliers better address buyers’ needs and help guide suppliers’ approaches to educating customers and prospects before, during, and after the sale.
Check your in-box for project updates. If you have questions or suggestions, let us know!
While this research project focuses mainly on buyers of laboratory equipment and supplies, SAMPS is actively seeking a publication or an association to partner with in order to develop a similar research study for buyers of drug discovery, development, and manufacturing services.
*The American Association for the Advancement of Science is an international non-profit organization dedicated to advancing science for the benefit of all people.
Chuck Drucker is a results-driven leader with over 20 years of experience in selling and marketing scientific products and services. In addition to his role as President of the Association of Commercial Professionals – Life Sciences (SAMPS), Mr. Drucker is Director of Client Facing Operations and Alliance Management for Quest Diagnostics Clinical Trials.