Targeted Advertising
This article originally appeared in the BioBM Consulting website.
The following are a list of websites, communities, advertising service providers, etc. who provide life science marketers with the ability to target highly specific segments of scientists while being generally relevant to many or all research areas. BioBM is not affiliated with any of these companies nor do we accept referral fees from them, although we have advertised through a number of them on behalf of clients.
In order to be on this list, three criteria must be met:
- The company must offer the ability to target scientists across a broad range of research areas
- The company must offer the ability to target highly specific niches according to the needs of the marketer (as opposed to having pre-set categories)
- The company must be focused on advertising; they may not be a marketing agency or provider of other marketing services
If your company has an offering which meets the above criteria and you would like to be included, you are welcome to contact us. Likewise, if you are a marketer and you want to suggest an addition to the list, please let us know!
Targeted Life Science Advertising Opportunities
Company | Overview | Website & Contact Info | Minimum Spend |
PubGrade | Advertising network using contextual ad targeting. Ads served across a network of more than 1200 journal websites and other websites (such as antibodypedia). | http://www.pubgrade.com info@pubgrade.com 49 241-96372530 |
Free trials available |
ResearchGate | Scientific social network with 5M+ members, 12M+ monthly visits. Allows advertising to members based on their profile, publications, etc. | http://www.researchgate.com ads@researchgate.net 49 30 200051020 (Europe) 617-939-9657 (US) |
1990 € |
Quertle | Advanced literature search engine which provides targeted search advertsing and email marketing. Over 350,000 users and over 2 million queries in 2013. | http://www.quertle.com Contact Janet Delicata delicata@quertle.com 586-649-3800 |
Not Disclosed |
Reach Science | Email service (unsolicited) targeting researchers based on publication mining. | http://www.reachscience.com sales@reachscience.com 408-641-8799 |
Free trial – 5000 emails |
TrendMD | Native promotion of content on the websites of scholarly content publishers based on contextual and user behavior targeting. 2M+ monthly unique views, growing at ~5% per week (as of Sept. 2014) | http://www.trendmd.com Contact Paul Kudlow paul@trendmd.com 416-568-4345 |
Free trials available |
Carlton Hoyt
Archives
- September 2023
- August 2023
- July 2023
- June 2023
- April 2023
- March 2023
- February 2023
- January 2023
- October 2022
- May 2022
- February 2022
- January 2022
- December 2021
- October 2021
- August 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2019
- May 2019
- January 2019
- July 2018
- April 2018
- March 2018
- February 2018
- December 2017
- November 2017
- September 2017
- August 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- December 2016
- October 2016
- July 2016
- June 2016
- May 2016
- March 2016
- January 2016
- November 2015
- October 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013