From advertisements to sales decks and endless sales-training sessions, life science companies spend tremendous resources to produce sales-enablement materials, most of which are ineffective because they simply do not induce action. In this half-day workshop, strategist Hamid Ghanadan, author of Persuading Scientists: Marketing to the World’s Most Skeptical Audience, will deconstruct the sales process and provide a framework for sales enablement in order to get the rep through the door, and empower them to win the sale.