Selling to Technical Professionals: A Deeper Dive
In a previous article, Fraser Marlow, Head of Research at BlessingWhite, identified 6 critical needs of a technical audience—autonomy, achievement, keeping current, professional identifcation, participation in mission and goals, and collegial support and sharing. Fraser then explained how sales, marketing, and suppport professionals could apply these needs to make a product offering more appealing, to increase the effectiveness of marketing collateral, and ultimately, to help speed the closing of a sale.
Now you have an opportunity to dive deeper into the latest research about what it takes to work with a highly technical audience.
Join Fraser at a free webinar on June 20th at 2 PM EDT to hear the results of new research into the challenges, required skills, and learning preferences of technical professionals and those who aspire to lead them. Insight gained can help you further tweak how you work with and sell to this very demanding audience.
Alan Gerstein
Alan Gerstein, SAMPS Digital Editorial Director, is an interactive content developer experienced at blending the oft-conflicting needs of users, clients, and search engines. Along the way he has developed strategies and information solutions to better support the training and education needs of the life science research community. He also had the good fortune to lead the efforts of nearly two-dozen researchers to create The Molecular Biology Problem Solver.