Sales
March 5, 2018
The Rise of Inside Sales
The concept of an “Inside” Sales team is relatively new. With the rise of the Internet and the increased use of email, websites and other[…]
February 19, 2018
Why GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It aims to give people[…]
March 6, 2017
Meet Your Colleagues in the Research Triangle Park Area
The first local meeting in the Research Triangle Park Area is scheduled for March 15 at 7pm. It takes place at Bar Louie in Brier Creek[…]
July 27, 2016
Survey Update: Life Science Sales Training Lives!
In 2013, the SAMPS surveyed the frequency of sales training in life science product and service companies. This article reports the results of an update[…]
March 8, 2016
Converting Problems Into Profit, Part 2
How to Transform Anger Into Appreciation The first article in this series reviewed the overt and not-so-obvious values of customer complaints, their potential for negative[…]
November 7, 2015
How to Build Authority in Your Market
There’s a favorite restaurant of ours, right in our neighborhood, walking distance away. It’s been there for 20 years and they are very good at[…]
October 15, 2015
EARLY RESULTS: Survey of App Usage in Commercial Life Science
In the previous issue of Commercial Matters, the Association launched a survey to find out if smartphone applications for sales and marketing in the life sciences[…]
May 25, 2015
Developing Mobile Apps for Life Science Sales and Marketing
Are smartphone apps used in the life sciences, either by scientists in the laboratory or by sales people in the field? If you have a[…]
May 10, 2015
The Future Role of Sales Representatives in the Life Sciences
The world of marketing and sales everywhere is evolving rapidly, with dramatic consequences for how people discover, evaluate and buy products and services. B2C businesses[…]
May 9, 2015
Survey of App Usage in Commercial Life Science
Like U.S. presidential candidates and reality TV shows (often indistinguishable), apps are everywhere, with the list guaranteed to grow. But exactly how apps are used[…]