Marketing
May 9, 2013
Why Mobile Is Essential for Life Science Sales Professionals
Mobility is on every company’s hot list these days. Tablets and smartphones are being deployed across the enterprise, especially for sales and marketing. The health[…]
May 3, 2013
Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy
A recent SAMPS article provided a snapshot of how your competitors were and weren’t using social media. Firms used Twitter for applications for establishing rapport,[…]
April 22, 2013
The Art of Moderating in the World of Life Science
“Moderating looks so easy and fun; you just have to talk to people.” While it’s often fun and conversational, moderating is by no means easy.[…]
April 11, 2013
What’s in a Name? Marketing Managers vs Product Managers
A leading life science product supplier recently posted a position called “Product/Marketing Manager”. And one of their competitors recently posted a position called “Product[…]
March 27, 2013
Advertising and Media Intelligence: How Carefully Are You Listening?
History remembers the winners. CEOs never forget the losers. Whether it’s landing on the moon, winning soccer’s World Cup, sequencing the human genome, or surpassing[…]
March 7, 2013
Dose of Digital: Learning From Our Pharma Colleagues
13,771. Number of nucleotides that can be sequenced in a single run? Good guess, but no. Number of microfuge tubes that can fit in a[…]
February 22, 2013
Thermo and Quintiles Have the Most Followers. What About You?
One of your customers just helped sell something to a colleague. Congrats! Uh, oh. But another customer just turned one of your hot leads lukewarm.[…]
February 6, 2013
The ROI of Life Science Portals and Directories
An SAMPS member recently asked my opinion about listing products and services in portals and directories designed specifically for scientists and others who purchase life[…]
January 17, 2013
Improved Marketing Response With Better Content Marketing
Invested a lot of money and time into your marketing program but unhappy with the results? You might want to review your content marketing strategy.[…]
January 17, 2013
Life Science Lead Generation
Need to qualify leads, set appointments, conduct surveys, or create an inside sales team? Consider your options by examining the lead generation team models used[…]