Marketing
March 27, 2017
The Big Data Revolution in Life Science Marketing
Big Data will soon be a force in life science marketing, allowing unprecedented power in customer-database management. You can learn more at the SAMPS sponsored[…]
March 27, 2017
LifeSciPR – The Newswire Service That Targets Your Customers
You’re ready to launch a new HPLC resin that’s going to change the marketplace. Product in the warehouse. Check. Sales reps trained. Check. Content marketing[…]
March 6, 2017
Meet Your Colleagues in the Research Triangle Park Area
The first local meeting in the Research Triangle Park Area is scheduled for March 15 at 7pm. It takes place at Bar Louie in Brier Creek[…]
February 23, 2017
The New World Marketing Team: Where Will You Fit In?
What Has Happened To Life Science Marketing? “The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs,[…]
February 20, 2017
Life Science Marketing Agencies — Which One is Right for You?
Most marketing managers within life science companies are under great pressure in their day-to-day role, managing multiple programs across many channels. Increasingly they’re being tasked[…]
February 7, 2017
Are You a Content Marketer or an SEO Marketer?
The answer is “Yes”. New changes in how Google is assigning page ranks is making SEO and Content Marketing look a lot like one another.[…]
October 23, 2016
Let Life Science Marketing Analytics Lead the Way
Given the abundance of marketing tactics, the limitations of finite budgets and the increasing levels of accountability faced by life science marketers, one question comes[…]
May 7, 2016
Video Marketing Part 1: Why You Should Build a Program And Key Points To Consider
Hot Spots are featurette articles that provide a brief introduction to a contemporary topic in life science marketing along with a rich collection of references to[…]
January 26, 2016
Life Technologies and Quintiles Embrace Contemporary Content Marketing Strategies
Content Collections 2015, a virtual conference on content marketing, provided some very useful ideas that leading companies in the SAMPS space, such as Quintiles and[…]
January 17, 2016
Do You Speak Data?
Marketing technologies and practices are changing a lot, and fast. One huge ongoing transition is toward the “bilingual” marketer — someone who is fluent in data[…]