Marketing
April 18, 2023
Outsmart the Downturn: 10 Life Science Marketing Tips to Help You Get the Most from Your Marketing Budget
Given the economic challenges facing most sectors at the moment, it is perhaps not surprising that life science companies are under increasing pressure to deliver[...]
March 16, 2023
Life Sciences Trends To Follow In 2023
This post was originally written by Jill Roughan at Sciencia Consulting 2023 is just around the corner, and everyone is curious to find out which[…]
February 10, 2021
Your CRM is a goldmine. Are you using it correctly?
This blog is based on the SAMPS webinar hosted by Stephen Archer, with participation by Rick Carberry, Jasmine Gruia-Gray and Mike Pettigrew. CRM has a[…]
November 24, 2019
12 Takeaways from the 2019 SAMPS U.S. Annual Meeting
The two-day conference, sponsored by Bioz, Media Matrix, Razor Profiles and STELLAR Meetings, featured a rich array of speakers, topics, workshops and ideas. Here are 12 things attendees – who hailed from both sides of the Atlantic – walked away with.
July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for[…]
April 10, 2018
Behind the Scenes: SAMPS Conference Planning
The program team has put together an amazing agenda for the annual SAMPS conference which will be held October 24-26, 2018 in South San Francisco.[…]
April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in 5 of the top 10 strategic predictions for 2018 and beyond.1 Even though AI[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what[…]
February 19, 2018
Why GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It aims to give people[…]
December 23, 2017
Where there’s a Will there’s a Way
Collaboratively administrate turnkey channels whereas virtual e-tailers objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or "organic"[...]