Marketing
November 24, 2019
12 Takeaways from the 2019 SAMPS U.S. Annual Meeting
The two-day conference, sponsored by Bioz, Media Matrix, Razor Profiles and STELLAR Meetings, featured a rich array of speakers, topics, workshops and ideas. Here are 12 things attendees – who hailed from both sides of the Atlantic – walked away with.
July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for[…]
April 10, 2018
Behind the Scenes: SAMPS Conference Planning
The program team has put together an amazing agenda for the annual SAMPS conference which will be held October 24-26, 2018 in South San Francisco.[…]
April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in 5 of the top 10 strategic predictions for 2018 and beyond.1 Even though AI[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what[…]
February 19, 2018
Why GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It aims to give people[…]
December 23, 2017
Where there’s a Will there’s a Way
Collaboratively administrate turnkey channels whereas virtual e-tailers objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or "organic"[...]
September 16, 2017
Tips for Planning Your 2018 Digital Roadmap
Working with most pharma clients raises an unusual challenge. Being inquisitive and experimental is very much part of the scientist’s DNA, which is exciting as[…]
August 9, 2017
Enhancing Offline Marketing Campaigns With Web Analytics: A Quick Primer
In the life science tools industry, much of our marketing budget is used for traditional marketing, so many of our campaigns use offline marketing channels. We[…]
June 13, 2017
How to Improve Your Lead Quality With Less Content
The landscape in which we as life science marketers are working is becoming more and more complex. The number of marketing tools available is increasing[…]