Marketing

February 10, 2021
Your CRM is a goldmine. Are you using it correctly?
This blog is based on the SAMPS webinar hosted by Stephen Archer, with participation by Rick Carberry, Jasmine Gruia-Gray and Mike Pettigrew. CRM has a[…]
by Stephen Archer
0

November 24, 2019
12 Takeaways from the 2019 SAMPS U.S. Annual Meeting
The two-day conference, sponsored by Bioz, Media Matrix, Razor Profiles and STELLAR Meetings, featured a rich array of speakers, topics, workshops and ideas. Here are 12 things attendees – who hailed from both sides of the Atlantic – walked away with.

July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that you need a formal way to define your goals, objectives, and tactics for[…]

April 10, 2018
Behind the Scenes: SAMPS Conference Planning
The program team has put together an amazing agenda for the annual SAMPS conference which will be held October 24-26, 2018 in South San Francisco.[…]

April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in 5 of the top 10 strategic predictions for 2018 and beyond.1 Even though AI[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think that artificial intelligence (AI) is overhyped as a marketing tool. When asked what[…]
February 19, 2018
Why GDPR Applies to You, and You Don’t Know It
Global Data Privacy Regulation (GDPR) is a European law that goes into effect in May and regulates personal data collection. It aims to give people[…]

December 23, 2017
Where there’s a Will there’s a Way
Collaboratively administrate turnkey channels whereas virtual e-tailers objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or "organic"[...]
September 16, 2017
Tips for Planning Your 2018 Digital Roadmap
Working with most pharma clients raises an unusual challenge. Being inquisitive and experimental is very much part of the scientist’s DNA, which is exciting as[…]
August 9, 2017
Enhancing Offline Marketing Campaigns With Web Analytics: A Quick Primer
In the life science tools industry, much of our marketing budget is used for traditional marketing, so many of our campaigns use offline marketing channels. We[…]
Archives
- May 2022
- March 2022
- February 2022
- January 2022
- December 2021
- October 2021
- August 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2019
- May 2019
- January 2019
- July 2018
- April 2018
- March 2018
- February 2018
- December 2017
- November 2017
- September 2017
- August 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- December 2016
- October 2016
- July 2016
- June 2016
- May 2016
- March 2016
- January 2016
- November 2015
- October 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013