Management
March 28, 2018
How to Develop a Data-Driven Digital Strategy
Do you hate gathering metrics? Do use you use the data you compile? In many organizations, gathering data to measure the impact of marketing activity[…]
August 21, 2017
How to Become an Exceptional Leader
Not just great. Exceptional. You know someone who fits this description. It’s someone you admire. He or she has a seemingly magical ability to drive a vision[…]
February 20, 2017
Life Science Marketing Agencies — Which One is Right for You?
Most marketing managers within life science companies are under great pressure in their day-to-day role, managing multiple programs across many channels. Increasingly they’re being tasked[…]
March 21, 2016
7 Apps That Beat Email for Team Communication
Hot Spots are featurette articles that provide a brief introduction to a contemporary topic in life science marketing along with a rich collection of references[…]
March 8, 2016
Converting Problems Into Profit, Part 2
How to Transform Anger Into Appreciation The first article in this series reviewed the overt and not-so-obvious values of customer complaints, their potential for negative[…]
October 17, 2014
Review of the 2014 Annual Meeting
On a cliffside overlooking the south Boston shoreline, the 2014 Annual Meeting picked up where the 2013 meeting left off. The larger venue hosted a[…]
September 10, 2014
CRM Systems for Life Science Companies: Benefits and Challenges
Editor’s note: The authors work with labconnexion.com, which is offering SAMPS members a 1-year free membership to its confidential outsourcing and procurement platform. Learn more[…]
August 24, 2014
Stellar Meetings and Events – Gold Sponsor of the 2014 SAMPS Annual Meeting
The SAMPS is pleased to announce that Stellar Meetings and Events has signed on as a Gold Sponsor of the 2014 SAMPS Annual Meeting. Stellar Meetings[…]
July 26, 2014
How Department Frenemies Hurt Your Pipeline
This article was originally published in the blog hosted by LeadLife Solutions. fren•e•my [fren-uh-mee] (noun): A person or group that is friendly toward another because[…]
July 23, 2014
Biotech Training for Non-Science Decision Makers
Have you ever wanted to hire (or promote) battle-tested, talented visionaries for senior-level roles, but shied away out of concern that they didn’t have command[…]