Customer Experience
February 7, 2017
Are You a Content Marketer or an SEO Marketer?
The answer is “Yes”. New changes in how Google is assigning page ranks is making SEO and Content Marketing look a lot like one another.[…]
March 8, 2016
Converting Problems Into Profit, Part 2
How to Transform Anger Into Appreciation The first article in this series reviewed the overt and not-so-obvious values of customer complaints, their potential for negative[…]
March 7, 2016
Converting Problems Into Profit, Part 1
Handle With Care, or Pay the Price You step away from your desk and look out your office window to see the first signs of[…]
November 7, 2015
How to Build Authority in Your Market
There’s a favorite restaurant of ours, right in our neighborhood, walking distance away. It’s been there for 20 years and they are very good at[…]
October 15, 2015
EARLY RESULTS: Survey of App Usage in Commercial Life Science
In the previous issue of Commercial Matters, the Association launched a survey to find out if smartphone applications for sales and marketing in the life sciences[…]
May 25, 2015
Developing Mobile Apps for Life Science Sales and Marketing
Are smartphone apps used in the life sciences, either by scientists in the laboratory or by sales people in the field? If you have a[…]
May 9, 2015
Survey of App Usage in Commercial Life Science
Like U.S. presidential candidates and reality TV shows (often indistinguishable), apps are everywhere, with the list guaranteed to grow. But exactly how apps are used[…]
December 11, 2014
Customer Profiling Is a Critical Marketing Skill. Here’s How to Get Started.
This article originally appeared in the blog of the Pacific Biomarketing website. Creating stable and accurate customer profiles, often called “personas,” is a crucial part[…]
October 27, 2014
5 Steps to Publishing Everywhere
Create once, publish everywhere—that’s the mantra for content marketers today. When you start doing content marketing, sure, you have to rewrite the same article for[…]
October 19, 2014
SAMPS – Proud Sponsor of the Life Science Industry Awards
We are thrilled and honored to announce that the SAMPS is now a sponsor of the 2014 Life Science Industry Awards® (LSIA) to be held in[…]
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