Sales & Marketing Professionals in Science
February 13, 2013
Is Sheldon Cooper On Your Sales Team?
Sheldon who? If you have to ask, then you probably haven’t watched the American TV comedy, The Big Bang Theory. The main characters are Caltech science[…]
February 6, 2013
The ROI of Life Science Portals and Directories
An SAMPS member recently asked my opinion about listing products and services in portals and directories designed specifically for scientists and others who purchase life[…]
February 6, 2013
Is Life Science Sales Training Dead?
We surveyed 41 life science product and service companies regarding sales training and found that only 22% of these organizations have a formal sales training[…]
January 17, 2013
Which Salespeople Perform the Best?
What are the attitudes, skills, and behaviors that distinguish the best salespeople? Matthew Dixon and Brent Adamson, authors of The Challenger Sale: Taking Control of[…]
January 17, 2013
Improved Marketing Response With Better Content Marketing
Invested a lot of money and time into your marketing program but unhappy with the results? You might want to review your content marketing strategy.[…]
January 17, 2013
Life Science Lead Generation
Need to qualify leads, set appointments, conduct surveys, or create an inside sales team? Consider your options by examining the lead generation team models used[…]