Blog
May 20, 2019
ACP-LS changes its name to SAMPS, Sales And Marketing Professionals in Science
ANN ARBOR, MICHIGAN, USA – May 20, 2019 – The Association of[…]
January 30, 2019
SAMPS adds Joanne Dimitrakopoulos , VP of global marketing at Agendia and Stephen Archer founding partner at Spring Partnerships to the Board of Directors
ANN ARBOR, MICHIGAN, USA – January 30, 2019 – Sales And Marketing[…]
July 9, 2018
How to Develop a Data-Driven Digital Strategy, Part II
Data Gathering We learned in the first post of the series that[…]
April 10, 2018
Behind the Scenes: SAMPS Conference Planning
The program team has put together an amazing agenda for the annual[…]
April 10, 2018
AI – Super Hearing for Healthcare Marketers
Gartner reports that artificial intelligence (AI)-driven applications play an essential role in[…]
March 28, 2018
How to Develop a Data-Driven Digital Strategy
Do you hate gathering metrics? Do use you use the data you[…]
March 26, 2018
Artificial Intelligence as a Marketing Tool Is Bull. Don’t Waste Your Time.
Almost half (47%) of the 318 marketers surveyed in September 2017 think[…]
March 5, 2018
The Rise of Inside Sales
The concept of an “Inside” Sales team is relatively new. With the[…]