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July 23, 2013

Mobile Success in Life Science Sales Starts and Stops with VP Sales and Marketing

This is the second article in a 4-part series to cover the[…]

by samps 0
July 9, 2013

Net Promoter Score in the Life Sciences: Does It Work for You?

To a life science researcher, a promoter is a relatively short stretch[…]

by samps 0
July 9, 2013

Recruiters for Life Science Commercial Professionals

What do the following have in common? Stagnant economies Mergers Reorganizations Unseemly[…]

by samps 0
June 10, 2013

Selling to Technical Professionals: A Deeper Dive

In a previous article, Fraser Marlow, Head of Research at BlessingWhite, identified 6[…]

by samps 0
June 8, 2013

Brand Positioning Frameworks in the Life Sciences: Built to Last or Last to Build?

Is there any doubt that the life sciences provider field is overcrowded[…]

by samps 0
June 8, 2013

Optimizing Qualitative Research for Life Science Suppliers: In Person or Online Strategies?

When it comes to meeting the qualitative research needs of life science[…]

by samps 0
May 29, 2013

Opinion: The Quintiles IPO Is Good for the Pharmaceutical Services Industry

The Quintiles IPO was completed on May 14th. This is a positive[…]

by samps 0
May 29, 2013

The Value Proposition: Creating Impact in Life Science Marketing

Step into your customers’ shoes for a moment. How often are you[…]

by samps 0

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