Archive for May, 2015

May 25, 2015

Developing Mobile Apps for Life Science Sales and Marketing

Are smartphone apps used in the life sciences, either by scientists in the laboratory or by sales people in the field? If you have a[…]
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May 22, 2015

Same Product, Different Result. How IBC Grew Sales Over 47%

My business partner, Heath Thomas, is the most talented bioscience designer I have ever worked with. I had the pleasure of meeting him at Ambion[…]
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May 10, 2015

The Future Role of Sales Representatives in the Life Sciences

The world of marketing and sales everywhere is evolving rapidly, with dramatic consequences for how people discover, evaluate and buy products and services.  B2C businesses[…]
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May 9, 2015

Survey of App Usage in Commercial Life Science

Like U.S. presidential candidates and reality TV shows (often indistinguishable), apps are everywhere, with the list guaranteed to grow. But exactly how apps are used[…]
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May 7, 2015

Science/AAAS and SAMPS Buying-Process Research Project

Looking for solid objective data to better understand the process by which buyers of life science products and services approach their purchasing decisions? Your wait will[…]
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May 5, 2015

Marketing Finds Customers. Sales Keeps Them.

The challenge that suppliers of life science products and services face — and that other product categories don’t — is that the marketing message is[…]
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May 4, 2015

Ed’s Job List Connects Life Science Talent to Opportunities

Would you believe me if I told you that there was a portal in the universe where life science commercial professionals connect with recruiters and[…]
by samps 2
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