The team at BioInformatics, LLC, recently completed a research study that explored the expectations of more than 1000 researchers who use life science instruments and consumables. This study, Life Science Sales Reps, Guide to Best Practices, identified what sales reps can do to build strong customer relationships and to support laboratories in the way that labs want to be supported.

Information covered in the study includes

• How scientists learn about consumables and instrumentation, (eg, preferred frequency and mode of communication)
• Preference for a rep’s use of technology and marketing collateral, (eg, leave-behinds vs rep Twitter feeds and vendor blogs)
• Satisfaction with technical and purchasing assistance provided by reps
• The impact of demographics on customer preferences

Here’s how you can learn about the results

Save 40%. Purchase the report by October 31st. SAMPS members can buy the full report Life Science Sales Reps, Guide to Best Practices and receive a 40% discount if they place the order by October 31st. If you’re coming to the the Annual Meeting, use the report as a reference guide in conjunction with the presentation.

To receive the discount, or if you have any questions about this or other Bioinformatics reports, contact Mary Follin, Marketing/Sales Manager at BioInformatics (703.778.3080 ext. 13).

15% Savings on all BioInformatics research reports

SAMPS members can purchase any of the more than 100 life science research reports and save 15%.

Please note: Until October 31st, enjoy a 40% discount on Life Science Sales Reps, Guide to Best Practices.

This extensive library of market, product, and customer analyses provides insight on topics ranging from the design of reagent kits and instruments to advertising strategy, the use of mobile technology, and future markets for multiple research technologies. To obtain the 15% discount, SAMPS members must place their orders directly through Mary Follin, or 703.778.3080 x13.