Archive for September, 2013

September 22, 2013

What Clients Think of CRO Sales Reps

CRO Sales Representative Performance Report This SAMPS report describes what drug development and device companies think about CRO sales representatives. How do buyers of drug[…]
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September 16, 2013

Quick Q&A With: Andy Bertera and Susan Bish

Andy and Susan will be joined by Joe Bedford to lead the session Being Different—Marketing Strategies to Create Greater Competitive Advantage, at the SAMPS Annual[…]
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September 15, 2013

The Evolution of Influence in the Life Sciences: How Public Relations Became Social Relations

Research has shown that the general population doesn’t trust advertising1,2 and overt marketing communications, yet our lives are filled with an endless clamor of voices[…]
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September 14, 2013

What Clients Think of Life Science PRODUCT Supplier Sales Reps

The team at BioInformatics, LLC, recently completed a research study that explored the expectations of more than 1000 researchers who use life science instruments and[…]
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September 13, 2013

Specialized Training for Women in Commercial Life Science: Maximize Staff Productivity – Save 50%

Business strategies may be well thought out. Performance management systems may be state of the art. Rewards and accountability checks may be in place. Yet[…]
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September 5, 2013

Distributors Demystified: Use These Insights to Help You Help Them Sell More

Using distributors can be a key part of scaling up your sales reach. Be sure to budget the time and effort to make this tactic[…]
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September 5, 2013

Research News: Your Customers Don’t Need Your Sales Reps

Well, actually, they do, but not for the reasons they did in the past. Data from two research studies that asked your customers how they[…]
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