Archive for July, 2013

July 23, 2013

Google Glass: A Primer for the Life Sciences Market

Your rep is in the lab because your customer is tweeting his 2000+ followers that the $300K sequencing system your company just installed is “a[…]
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July 23, 2013

Mobile Success in Life Science Sales Starts and Stops with VP Sales and Marketing

This is the second article in a 4-part series to cover the “whys,” “hows,” and “whats” that are driving the adoption of mobility in the[…]
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July 9, 2013

Net Promoter Score in the Life Sciences: Does It Work for You?

To a life science researcher, a promoter is a relatively short stretch of DNA that’s essential for expressing a protein. To a life science commercial[…]
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July 9, 2013

Recruiters for Life Science Commercial Professionals

What do the following have in common? Stagnant economies Mergers Reorganizations Unseemly managers A round of golf at 1 PM on a Wednesday Answer: Each[…]
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