Archive for April, 2013
April 23, 2013
Hidden Needs in the Life Sciences: Escaping the Innovation Trap
It’s been reported that up to 90% of all new products fail to meet their business objectives.1 How can you ensure that your next product succeeds?[…]
April 22, 2013
The Art of Moderating in the World of Life Science
“Moderating looks so easy and fun; you just have to talk to people.” While it’s often fun and conversational, moderating is by no means easy.[…]
April 11, 2013
Helping Others May Help Yourself
Tell me if you’ve heard this one before. A customer is extremely angry that your product/instrument/service didn’t work properly and caused the failure of a[…]
April 11, 2013
What’s in a Name? Marketing Managers vs Product Managers
A leading life science product supplier recently posted a position called “Product/Marketing Manager”. And one of their competitors recently posted a position called “Product[…]
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